In the continued struggle to step above the rest, Fli Pelican’s creator, Nino, set forth a goal to capture the ears and hearts of people that truly wanted to hear and passionately feel a change in street wear. With influences such as Staple, Crooks and Castles, and The Hundreds; Nino found himself designing, not for consumer purposes, but for the sheer satisfaction of himself. “Fli Pelican” embodies the meaning that mentally one can possess wings to become superior to others and have the ability to fly away from any dire situation; only if, one focuses and puts GOD first. The Pelican symbolizes ordinary people—not flashy, but yet striking to the eye. This is why the logo is very sentimental to me; everything around me is festive and flashy, while I embody the ordinary guy in the middle.”